A MEAL Model for Humanitarian Global Service Actors – Itad
- Categories Guides
- Date April 19, 2026
A MEAL Model for Humanitarian Global Service Actors: An EvalCommunity Analysis
What is this guide about?
This guide, authored by Andrew Lawday and Becka Kindler of Itad and submitted to the UK Foreign, Commonwealth and Development Office (FCDO) in August 2021, addresses a critical gap in the humanitarian ecosystem. Humanitarian Global Services (HGS) actors — also known as H2H (humanitarian-to-humanitarian) actors — offer specialised technical services to other humanitarian actors (e.g., in data management, security, assessment, risk analysis) with the intention of strengthening the quality and accountability of humanitarian action. Unlike direct responders, these actors work indirectly and at a systemic level.
However, MEAL models available to HGS actors are often unsuitable because they were devised for direct humanitarian response activities. As a result, HGS actors spend much effort trying to use log frames and indicators not fit for their purposes. Without appropriate MEAL models, tools and resources, it is difficult for them to make a compelling case to funders, demonstrate their humanitarian value, and share learning with the wider sector.
What the guide does well
✅ Tailored for a specific, underserved actor type
Unlike generic MEAL guides, this resource is explicitly designed for HGS/H2H actors — organizations that provide technical services to other humanitarian actors rather than direct response. It addresses their unique challenges: demonstrating indirect value, working through others, and serving multiple donors.
✅ "Good enough" vs "Ambitious" levels
For each of the six elements, the guide distinguishes between a proportionate, feasible "good enough" approach and a more resource-intensive "ambitious" approach. This recognizes the constrained contexts in which HGS actors operate and avoids setting unrealistic standards.
✅ Emphasis on evidence and learning over mere accountability
The guide prioritises learning about "what works and how" (Element 4) alongside accountability for outputs. It introduces Evidence and Learning Questions (ELQs), case study guidance, and quarterly learning events to foster adaptive management.
✅ Practical tools and templates
The guide includes five ready-to-use tools: a humanitarian value proposition development template, an example log frame, case study guidance, an evidence and learning tool, and a suggested MEAL plan with timeframes and level of effort.
✅ Recognition of the "complex adaptive system" context
The guide acknowledges that the humanitarian system is a complex adaptive system where change is non-linear and unpredictable. It encourages iterative approaches, adaptive management, and regular updating of value propositions based on learning.
✅ Resource allocation guidance
Element 6 provides concrete advice on allocating resources to MEAL, including designating a MEAL coordinator (as a function, not necessarily a full-time role), budgeting 5-10% of overall budget to MEAL, and mobilising resources through demonstrating value.
Critical gaps: What the guide leaves underdeveloped
⚠️ Power and politics of HGS work are absent
The guide treats MEAL as a technical exercise, with little attention to the political economy of HGS work — how power dynamics between HGS actors, donors, and direct responders shape what gets measured, whose learning counts, and how findings are used or suppressed.
⚠️ Accountability to affected populations is peripheral
While the guide mentions "accountability" in its principles, the primary accountability relationships addressed are with donors and the humanitarian system. Accountability to affected populations — a core humanitarian principle — receives minimal attention.
⚠️ Limited guidance on measuring contribution vs attribution
For HGS actors working indirectly, establishing causal contribution is inherently challenging. The guide mentions contribution analysis briefly but does not provide detailed guidance on how to apply it specifically for HGS actors — a significant gap.
⚠️ Donor harmonisation is identified as a challenge but not resolved
The guide notes that HGS actors struggle with multiple donors requiring different log frames and indicators. It calls for donor collaboration but offers limited practical strategies for harmonisation beyond suggesting that donors "define benchmarks."
Deep dive: The Humanitarian Value Proposition (HVP)
Element 1 of the model introduces the Humanitarian Value Proposition (HVP) — a foundational statement that describes the problem addressed, proposed solution, added value, and impact goal. The guide provides a structured tool (Tool A) with guiding questions for each component:
| Element | Guiding Questions |
|---|---|
| Problem statement | What humanitarian problem does your initiative seek to address? At which level does this affect populations? Be specific, consider risks/OECD criteria, refer to credible sources. |
| Impact + mechanism | What is your intended impact, at what level? What approach/es do you use to achieve this? What evidence of progress exists? |
| Users | Who are your main intended users? How are they expected to use your products and services? |
| Added value | How does your initiative build upon/add value to other humanitarian activities? What specific gap does it fill? |
| Counterfactual | What would be the situation/consequences if your initiative did not exist or stopped functioning? |
Deep dive: Evidence and learning for adaptive management
Element 4 emphasizes generating evidence about users and utilisation — not just satisfaction or outputs. The guide recommends:
- Focus on utilisation: Select a sample of intended users and consult them through key informant interviews, focus group discussions, surveys, or case studies (quarterly or biannually).
- Consider contributions: Draw on the MEAL systems of intended users where possible, and use key informant interviews to collect perceptions and reveal "tacit knowledge" about what worked and how.
- Use case studies: Conduct 2-3 case studies per year using multiple sources (documents, interviews, observations) to provide evidence for outcomes and why and how change occurred.
- Facilitate learning events: Present emerging findings to strategic managers, reflect on what worked and how, agree lessons learned, implications for strategy, and recommended actions.
- Share learning: Synthesize learning to share with other stakeholders to contribute to systemic improvements — through webinars, short reports, informal discussions, or participation in relevant forums.
The guide warns against over-reliance on user satisfaction surveys alone: "While satisfaction may be important in all service provision, it is not alone a sufficient measure of humanitarian value."
Key takeaways for the evalcommunity
📊 "Good enough" is a valid, professional standard
For HGS actors and other resource-constrained organizations, "good enough" MEAL — proportionate, feasible, selective — is not a failure but a principled choice. The guide provides a model for what this looks like in practice.
🔗 Value propositions replace needs assessments
For HGS actors working at a global level, traditional "needs assessments" are less relevant. The Humanitarian Value Proposition (HVP) is a tailored alternative that clarifies problem, solution, added value, and impact goal.
⚖️ Learning over accountability alone
MEAL systems that focus only on accountability and donor relations cannot generate adaptive learning. The guide prioritises evidence and learning about "what works and how" as essential for improving humanitarian effectiveness.
👥 MEAL coordinator as a function, not a role
The guide recommends designating a MEAL coordinator as a function — someone with coordination skills who owns the plan — without necessarily requiring a full-time MEAL expert or additional budget.
🔄 Adaptive management requires quarterly learning loops
The guide's emphasis on quarterly evidence and learning sessions — bringing strategic managers together to reflect on emerging findings — provides a practical model for adaptive management in practice.
💰 5-10% of budget to MEAL is a benchmark
The guide recommends dedicating 5-10% of overall budget to MEAL activities — a concrete benchmark that HGS actors can use to advocate for resources and that donors can use to guide funding decisions.
Recommendations for the evalcommunity
- Adapt the "good enough" framework for other contexts — The "good enough" vs "ambitious" distinction is applicable beyond HGS actors. EvalCommunity members could adapt this framework for local NGOs, advocacy organizations, and other resource-constrained actors.
- Develop practical guidance on measuring contribution for indirect actors — The guide identifies contribution as a challenge but offers limited solutions. EvalCommunity could develop accessible resources on contribution analysis specifically for HGS and other indirect actors.
- Integrate accountability to affected populations more centrally — The guide's accountability focus is primarily donor-facing. EvalCommunity members could develop supplementary guidance on how HGS actors can meaningfully integrate accountability to affected populations into their MEAL systems.
- Address power and politics in HGS MEAL — The guide treats MEAL as a technical exercise. EvalCommunity could develop resources on political economy analysis for HGS MEAL — helping actors navigate power dynamics with donors, direct responders, and the system.
- Connect this framework to emerging AI and technology tools — As AI adoption grows in the humanitarian sector (as shown in the 2026 HLA research), HGS actors will need guidance on how AI tools can support — or undermine — their MEAL systems. The six-element model provides a framework for assessing AI integration.
Frequently asked questions
What are Humanitarian Global Services (HGS) actors?
HGS actors — also known as H2H (humanitarian-to-humanitarian) actors — offer specialised technical services to other humanitarian actors with the intention of strengthening the quality and/or accountability of humanitarian action. They work at a global level, and their users are humanitarian response actors at country level. Examples include ACAPS, INSO, GISF, and the H2H Network itself.
What is "good enough" MEAL?
"Good enough" MEAL means choosing a simple solution rather than an elaborate one, proportionate to the scale of the programme. For HGS actors, it involves being selective, propositional, and prioritised — not comprehensive. The guide provides "good enough" and "ambitious" levels for each of the six elements, allowing organisations to choose what is feasible.
What is a Humanitarian Value Proposition (HVP)?
A Humanitarian Value Proposition is a statement about the value an organisation will deliver in terms of contributions made to saving lives, reducing suffering, and upholding human dignity. It describes the problem addressed, proposed solution, added value, and impact goal — replacing traditional "needs assessments" for HGS actors working at a global level.
What is the main critique of this guide?
The guide undertheorises power and politics in HGS work, gives limited attention to accountability to affected populations, provides insufficient guidance on measuring contribution for indirect actors, and identifies donor harmonisation as a challenge without offering practical solutions. It also treats MEAL as a primarily technical exercise rather than a political one.
How can I apply this framework in my organization?
Start by articulating a Humanitarian Value Proposition (Element 1). Then develop a simplified logic model with 1-3 causal chains (Element 2). Identify the minimum data needed for accountability and learning (Element 3). Set up quarterly evidence and learning sessions (Element 4). Develop a 1-2 page MEAL plan (Element 5). Designate a MEAL coordinator as a function (Element 6). Start with "good enough" and build toward "ambitious" as resources allow.
Main reference and original source
Lawday, A., & Kindler, B. (2021, August 17). MEAL Model and Guide: Humanitarian Global Service Actors. Itad. Submitted to the Foreign, Commonwealth and Development Office (FCDO).
https://www.evalcommunity.com/wp-content/uploads/2026/04/MEAL-Model-and-Guide-Itad.pdf
Related references:
Obrecht, A. & Warner, A. (2016). More than just luck: Innovation in humanitarian action. HIF/ALNAP Study.
Pawson, R. & Tilley, N. (1997). Realistic Evaluation. Sage Publications.
Dillon, N. (2019). Breaking the Mould: Alternative approaches to monitoring and evaluation. ALNAP Paper.
Resources for further learning
- Download PDF: MEAL Model and Guide (Itad)
- H2H Network – MEAL Advisory Group
- EvalCommunity – AI in M&E Course
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